Client Case Studies

Real results from real partnerships.

Overview: Four Capabilities, One Approach

The case studies below are organized around the four disciplines that define how Grateful Marketing®️ delivers for clients: hands-on digital marketing management, end-to-end marketing management, disciplined project management, and — increasingly — AI strategy and deployment. Each engagement draws on real client work, including work delivered prior to founding Grateful Marketing®️.

Digital Marketing Management

Hands-on ownership of digital channels: paid social and search, email, CMS websites, SEO/SEM, and marketing automation, including platform-level execution using Meta Ads Manager, LinkedIn Campaign Manager, WordPress, and Webflow.

Marketing Management

End-to-end campaign ownership: translating business goals into marketing objectives and investment recommendations, setting strategy across story, audience, and channel mix, and defining the KPIs and governance that keep a program accountable.

Project Management

Scoping, budget, and timeline ownership across concurrent workstreams: coordinating internal teams, agencies, and distributed team members, using MS Project, Jira, and Smartsheet to keep delivery on schedule.

AI Strategy & Deployment

From early AI-assisted production workflows in enterprise consulting to a fully built AI team and methodology at Grateful Marketing®️ today, using AI daily for research, content development, and campaign analysis, and training client teams to do the same.

CNIB

Non-Profit & Accessibility

Digital Marketing Management · Marketing Management

The Challenge

CNIB needed a digital presence — social channels and website alike — that was managed consistently, accurately, and accessibly. They also needed to build an accessibility training program.

The Approach

This portfolio combines direct digital marketing management with broader marketing management responsibility:
Developed an accessibility training program to teach business about accessibility, on the Internet and other channels, according to AODA.
Managed CMS website content and page updates directly, ensuring digital properties stayed accurate and accessible.
Adapted web and social media messaging for accessibility, healthcare, and inclusion-focused audiences, keeping communications aligned with organizational guidelines.

The Impact

A digital marketing management relationship built on consistency — accessible, accurate content delivered on schedule, with governance that never lapsed.

Capabilities Applied

Social platform management, CMS/website management, editorial calendar & analytics ownership, accessibility-conscious marketing management.

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Bring This Experience to Your Team

Every case study here started the same way: a business goal, a stakeholder who needed to trust the plan, and a team ready to execute — managed with the same rigor whether the deliverable was a digital campaign, a full marketing program, a multi-workstream project, or an AI deployment. That’s the same starting point for every Grateful Marketing®️ engagement today.

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